He loves the problem-solving aspect of his role as well as tunnelling down into the details to create simple solutions. Alex feels proud that the work we do truly connects with people and can quite literally be life-changing for them. He believes that complacency can quickly set in if you only concentrate on what you and your team have done. Alex likes to stick his head out the window and see what is happening around him as well as be inspired by what other people are doing and creating. 

Alex has worked his way up through the ranks during his years of hard work and has had various roles. He first started as an apprentice junior graphic designer after graduating from Sheffield Hallam University with a degree in Graphic Design and Animation in 2012. Having such strong technical experience and being able to learn from a range of people and places has helped Alex create a strong commercial sense and a broad approach to any challenges we face at Medico. 

Based in Leicester, Alex enjoys playing guitar and singing (much to the delight of his wife and kids). He’s also completed a sprint triathlon and he plays football every week with his long-standing friends and his brother.