Creative Director
Alex Wilby
I’m passionate about using intelligent design and strategy to create solutions that truly connect healthcare brands with their audiences. With over a decade of experience in design and animation, I thrive on problem-solving and finding innovative ways to make complex ideas simple, engaging, and impactful.
How my expertise helps make a difference
One of the most rewarding aspects of my role is digging into the details of client challenges and presenting solutions based on the genuine perceptions of their users. By focusing on what patients want to see, hear, and feel from a healthcare provider, we create experiences that bridge the gap between healthcare brands and their audiences. I believe intelligent design, combined with creativity, is the key to building trust and delivering meaningful connections.
Standout project
One standout project was revolutionising how patients understand and book FUE hair transplants. We designed a user-friendly treatment planning and booking experience, ensuring patients felt informed, confident, and at ease with our client. The goal was to remove the overwhelm and vulnerability that often accompanies investing in the procedure and seeing the positive results was incredibly rewarding.
What excites me about my role
I’m excited to live in an era of rapid technological advances that open new doors for creativity and innovation. Whether it’s enabling deeper, more meaningful design or enhancing capabilities to achieve better outcomes, I’m constantly inspired by the possibilities. The ability to influence how people engage with healthcare—one of the most important aspects of their lives—is something I deeply value.
Outside of work
Based in Leicester, I love spending time with my wife and kids, whether it’s playing guitar and singing or capturing moments through photography. I play football weekly with long-standing friends and my brother and have even completed a sprint triathlon. Fun fact: I can clap with one hand
