Head of Paid Media
Danny Chiu
I’m the Head of Paid Media at Medico Digital, with over 15 years of experience crafting data-driven campaigns that deliver real results. My role combines strategic thinking, attention to detail, and team collaboration to connect patients with trusted healthcare information and services.
The most inspiring campaigns I’ve worked on
One of my most meaningful projects was helping the charity CoppaFeel! raise awareness about the importance of regular breast checks. By developing educational materials and programmes for healthcare professionals, we empowered them to guide women on how to perform checks properly. This campaign helped prevent late-stage breast cancer diagnoses, making it deeply rewarding to be part of such impactful work.
Why I’m passionate about healthcare
Health is the most valuable asset a person can have. Yet so many people pay little attention to it until challenges arise, leaving them feeling lost in the complex healthcare landscape. I’m passionate about building a bridge that connects patients with the right healthcare—or healthcare providers with the right patients—to make navigating this journey easier.
What excites me about my role
I thrive on taking a concept and turning it into a reality. Whether it’s building a targeted campaign or optimising performance, I enjoy collaborating with my team to create solutions we can all be proud of. I’m especially motivated by the healthcare industry’s rapid digital transformation and the opportunity to be part of such meaningful work.
Outside of work
I live in the market town of Solihull, where I love cooking for my family and spending time with my wife and kids. I’m fluent in Cantonese and Mandarin and have a passion for sim racing—spending hours in my driving simulator, sometimes within seconds of real-world GT3 lap times! I’m also proud to bring my love of learning into my work, recently completing a Data Science Bootcamp to expand my technical skills.
