SEO Executive
Simona Ignatieva
I joined Medico Digital in 2021 with a passion for creating data-driven SEO strategies that improve online visibility for our clients. After graduating with a degree in Marketing from the University of Leeds, I was drawn to healthcare communications by the chance to make reliable health information more accessible.
What motivates me in healthcare communications
I’m passionate about bridging the gap between patients and trustworthy resources. Knowing that my work helps people find accurate, actionable information when they need it most is incredibly fulfilling.
A campaign I’m proud of
One of the campaigns I’m most proud to have worked on is for Exeltis, which raises awareness for women experiencing severe pregnancy sickness. Helping to challenge misconceptions and connect women with the support they need has been a particularly rewarding part of my role.
Outside of work
Outside of work, I love staying active with pilates, playing board games, and experimenting with new recipes—one day, I’d love to be on MasterChef! I also spent 12 years dancing with a Bulgarian folklore ensemble, travelling and performing, which gave me a lifelong appreciation for my culture. On the side, I run a small reselling business focused on Y2K fashion.
