Air Liquide Healthcare Case Study | Healthcare Marketing Specialists

Unblocking the MLR review for, compliant, patient-focused, medical device marketing at scale.

Project highlights:

Comprehensive content hub
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Streamlined MLR approvals
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Cost-effectiveness
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Patient engagement content
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Content at scale
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A market leading content hub for diabetes information

12 local markets

50+ pieces of SEO optimised and medically accurate content

40% reduction in content approval time

Hypo in children page content / Air Liquide

A comprehensive content hub

Creating and verifying over 50 pieces of content per year, we delivered compliant content at scale to help establish Making Diabetes Easier as a go-to source of diabetes information.

A blueprint for patient engagement content

Our talented copywriters aligned content with real patient challenges and needs through user research. We provided detailed guidance and recommendations to increase clarity, engagement and accessibility for a diverse patient audience.

HUB UX navigation / Air Liquide

A streamlined MLR approvals process

We created a bespoke system to streamline the previously cumbersome approvals process, with annotated reference packs and a team of GMC-registered subject matter experts for content verification.

Global to local content at scale

Close collaboration with local markets ensured globally produced content could be readily localised to local languages and market nuances.

MDE organic users / Air Liquide

Cost-effectiveness

By streamlining the MLR process and providing a replicable model for content production – from tone of voice through to medical verification – we were able to create efficiencies across the content production process, from ideation through to upload.

Measurable increase in traffic

From a standing start to over 10,000 monthly site visits (UK), we helped Air Liquide build their brand awareness and audience engagement, without the content production headache.

Summary

By partnering with Medico Digital, Air Liquide Healthcare were able to free themselves from their content production stalemate and generate quality, compliant patient engagement content at scale, to position themselves as a leader in the diabetes space, increase brand awareness and help more patients live well with diabetes.