Empowering healthcare staff with accessible training & improved talent retention
Enhanced NHS trust's digital presence to improve staff training, retention and public engagement.
Digital transformation
HCP education
Scaleable web development
Staff retention
The Bath and North East Somerset, Swindon and Wiltshire (BSW) Partnership provides health and care services to around 934,000 people.
As BSW prepared to transition from a Sustainability and Transformation Partnership (STP) to an Integrated Care System (ICS), they needed a digital transformation partner to support their evolution. What began as a single website project has grown into a long-term partnership with Medico Digital, encompassing multiple innovative solutions to support healthcare delivery across the region.
Bath Swindon and Wiltshire Clinical Commissioning Group
54%
Increase in course bookings
113%
Rise in search impressions in four months
45,000
Staff trained efficiently with automated tools
The Challenge
Tackling training barriers and talent retention
BSW faced several interconnected challenges as they evolved.Initially, they needed to create a new ICS website that would engage stakeholders and inform the public about their work. However, they also struggled with communicating education and training opportunities to employees across the ICS, with hospitals across the trust working in silos when it came to running training courses.
As the partnership developed, new challenges emerged. They needed a way to retain valuable healthcare talent within their network, as candidates who were unsuccessful for specific roles but showed great potential were being lost. Additionally, when the Oliver McGowan Mandatory Training on Learning Disability and Autism became a requirement, BSW needed to ensure all 45,000 staff members could access and complete this crucial training.
Bath Swindon and Wiltshire Clinical Commissioning Group
The solution:
Medico Digital worked with BSW to deliver a series of integrated digital solutions:
- A flexible multi-site platform for BSW’s evolving needsWe developed a new WordPress website for the BSW Partnership, designed to engage stakeholders and inform the public about their work. This evolved into a platform that could host multiple microsites for different departments and initiatives, providing a cohesive digital presence while allowing individual teams autonomy over their content.
- Streamlined training for 45,000 staffWe developed a centralised training and education platform, that enables staff across the BSW network to easily discover and book learning opportunities. The platform offers:
- Comprehensive course listing and booking tools
- Line manager approval workflows
- Automated notifications to keep users informed and up-to-date
- A resource library for on-demand learning materials
- Full integration with existing systems
This platform became particularly valuable when the Oliver McGowan Mandatory Training was introduced. The existing infrastructure allowed BSW to efficiently manage training for all 45,000 staff members, supported by features including:- Mass user creation for rapid onboarding
- Bulk scheduling for training events
- Automated communications to streamline updates
- Training tracking and reporting
- Talent pool to retain top healthcare professionalsBuilding on the success of these initiatives, we developed a dedicated talent pool website to improve talent retention across the network. This platform provides:
- Multiple entry points for talent, including self-registration, manager referrals and HR submissions
- Comprehensive candidate profile management to streamline recruitment
- Advanced search capabilities for employers, helping employers identify the best fit for roles
- Automated engagement notifications to keep talent informed and connected
- GDPR-compliant data handling
Impact and progress
By addressing key challenges with tailored solutions, the BSW improved staff engagement and strengthened the delivery of care. From a unified digital platform to a robust training infrastructure, these solutions have supported BSW’s transition to an Integrated Care System (ICS) and continue to drive measurable success across the region.
Partnership website
- Successfully supported BSW’s transition to an ICS, aligning digital strategy with their evolving operational needs
- Created a unified digital presence for the partnership
- Improved stakeholder engagement and public information access
- Platform evolved to a scaleable multi-site platform, supporting microsites and initiatives for diverse departments
Training and education platform
- Increased visibility and accessibility of training opportunities
- Course bookings up 54% since launch
- 113% increase in search impressions within four months, thanks to enhanced discoverability and relevance
- Successfully supported delivery of Oliver McGowan Mandatory Training to 45,000 staff
- Eliminated training silos between hospitals, promoting knowledge-sharing and collaborative learning
- Improved cost efficiency through shared training resources
Talent pool
- Enhanced retention of high-potential professionals by creating clear pathways for career progression within the network
- Improved internal mobility opportunities, allowing staff to easily explore and apply for roles
- Reduced recruitment costs by re-engaging qualified candidates
- Streamlined candidate matching process
Medico Digital have been a pleasure to work with from the outset. Quick to respond, comprehensive with explanations and very approachable. We have had some brilliant feedback about the new site, and we have asked for a lot of changes since its launch but nothing has been too much trouble. We wouldn’t hesitate to recommend the team and their work to anyone else in the NHS and beyond.
Sarah Pritchard - Bath & North East Somerset CCG
Campaigns and Digital Manager