Elevating a medical device leader through strategic site redesign
Streamlined medical device marketing while maintaining compliance, scaling optimised content to dominate search results.
Market/brand launch
Marketing to a niche audience
Market insights & strategy
Merit Medical
Elevating a medical device leader through strategic site redesign.
Merit Medical, a global manufacturer and marketer of disposable medical devices, needed to modernise their digital presence to match their industry leadership position. While their innovative products were transforming healthcare delivery worldwide, their website failed to reflect their scale, expertise, and commitment to excellence.
The Challenges
- Complex product portfolioWith thousands of products across multiple medical specialties, the website needed to effectively showcase Merit's vast range while making it easy for healthcare professionals to find specific solutions.
- Diverse stakeholder needsThe site needed to serve multiple audiences - from healthcare professionals seeking product information to investors requiring financial data and potential employees exploring career opportunities.
- Technical integrationA complex backend product database, locked into a global management system, required careful consideration to ensure seamless integration with the new user interface.
The Solutions
Strategic UX design
Through extensive research and stakeholder interviews, we developed a user-centric design that streamlined navigation and improved access to critical information. Our approach included:
- Intuitive product categorisation and search functionality
- Clear pathways for different user groups
- Optimised conversion points for lead generation
Seamless technical integration
Working closely with Merit’s development team, we:
- Created a flexible design system that accommodated complex product data
- Developed an intuitive search and navigation interface
- Ensured smooth integration with existing backend systems
The Results
The new website successfully:
- Improved user engagement and product discovery
- Streamlined the customer journey
- Enhanced Merit’s digital brand presence
- Created a scalable platform for future growth
