Practice Plus Group approached Medico Digital to help them deliver a new mobile-optimised website and go-to-market strategy to support Practice Plus’ trial of a new private service – Practice Plus Private (PPP). The service offered patients telephone and web-based video consultations, covid tests and the ability to request home visits from General Practitioners at a set cost.
Our partnership has seen us oversee all aspects of the Practice Plus Private website from conception to roll out of several highly successful patient acquisition campaigns for a new brand with no prior market awareness.
With the practice expanding from London to nationwide, and healthcare rapidly moving online as a result of the pandemic, PPP wanted to drive new patient bookings through their remote GP and private Covid testing services.
The solution was to use targeted PPC campaigns to generate enquiries and bookings for Covid tests and remote GP services, with sophisticated geo-targeting for physical appointment bookings to their satellite clinics.
I had the pleasure of working with the team at Medico on a complex healthcare project. There was no doubt from the on-set that we had made the right choice. They are very professional, hands on and committed to delivering the task at hand. Their attitude of being partners in the success of the business is unique as opposed to the standard agency involvement.
How to measure digital ROI
We helped PPP facilitate real time payment and bookings for consultation with their Semble booking platform.
We discovered that, while the platform was operationally successful, it removed the ability to attribute success to marketing campaigns.
Medico’s solution was to work with Semble and come up with a bespoke tracking code that would allow booking data and payment values to be piped back into our analytics system, allowing for true end to end attribution of marketing efforts.
To read more about how we did this check out our blog on How to measure the true value of your digital marketing activity with Semble.
Results
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