The London Diabetes Centre’s goal is to drive awareness of the amazing care available for diabetes patients and generate new patients through their digital assets.
Our partnership has seen us support two website launches, an app launch, form a robust SEO strategy and drive new patient enquiries using paid search and social campaigns.
Diabetes care is dominated by a fantastic NHS service, however, for patients that need or want access to a higher level of care The London Diabetes Centre is at the cutting edge.
The London Diabetes Centre’s digital strategy needed to convey this expertise, and explain its service to a target market largely unaware of the possibilities of care beyond those provided by the NHS.
We developed a patient-centric website to help London Diabetes Centre differentiate it’s ethos, brand and values from its sister brand, London Medical. The website launch was supported by a strategic SEO campaign designed to push London Diabetes Centre to the top of search results and establish the organisation as a leader and expert in its field. The content developed was specifically patient-led, focusing on patient challenges, and answering questions in a reassuring tone of voice.
Paid search and social media campaigns helped to speed up brand awareness and generate enquiries. Establishing a consistent newsletter has enabled London Diabetes to build trust and credibility amongst existing patients and new contacts, as well as helping to nurture potential patients along a clear sales funnel to enquiry
Fantastic support to drive our digital marketing and improve our website. The Medico Digital team are focused on results and are very pragmatic. They have great knowledge of the healthcare market and we are directly benefiting from access to this. They work with us in partnership and we really feel they are helping guide us to do what is right for the business.
Results
With a holistic approach to the clinics digital marketing strategy we have seen a huge increase in patient acquisition from both organic and paid channels, with the new website instrumental in providing a 78% increase in conversion rates. 419% increase in organic search traffic 560% increase in overall website enquiries £26 CPA across all channels
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