Healthcare digital marketing consultancy
As a specialist healthcare marketing agency, we are uniquely positioned to develop digital strategies for our clients in pharmaceutical, medical device manufacturing and healthcare services.
We know that when it comes to digital strategy, there is no one-size-fits-all solution. That’s why we’ll work closely with you to develop bespoke approaches that harness your unique strengths and opportunities while driving real digital change.
While the pandemic has accelerated the move towards digital health, many pharma, medtech and consumer healthcare companies still lack a fully defined digital strategy. Others may find their strategy difficult to implement effectively owing to a lack of resources and in-house staff capability or capacity.
That’s where we come in.
That feels meaningful and sustainable for your business
We’re experts in your field, and we have a combined digital skillset that you’ll rarely find in an in-house team.
We will collaborate with stakeholders to keep the plan on track
We will help you set up robust tracking to accurately measure the impact of your digital strategy
What is your area of focus right now?
Developing a strategy for growth
We work closely with you to develop a detailed plan of action which will deliver results. Successful growth strategies are unique and will depend on your company’s goals. They should be specific, measurable and continually evaluated to identify improvement opportunities. Developing and implementing a growth strategy can seem daunting. We’re here to help with:
- Market analysis
- Competitor analysis
- Customer Identification and Segmentation
- Gap analysis
- SWOT analysis
Clarifying your vision and values
Having a clear vision of your goals is vital for future success. We work closely with you to understand your organisation and ideal outcomes and help you communicate these internally and externally. Defining your vision and values will help you plan and successfully execute the vision you have for your organisation and your teams.
Defining your proposition
Why should a customer choose your product or service over competitors? Having a solid value proposition is key for helping your audience understand why they should consider working with your organisation. We help you establish a proposition that makes the benefits of your product or service clear from the start.
Designing digital products
We are experts at designing digital products that wow! We work closely with you and your team to understand what resonates with your audience, using tools and best practices to role out digital products that are engaging and that convert. Our continuous improvement methodologies mean you’ll always be a step ahead of your competition.
Brand strategy
How can you ensure your organisation continues to drive and maintain growth with the right proposition, positioning and personality? We help you create a connected, well-reasoned brand story by conducting a thorough assessment of your brand fundamentals, competitor analysis, audience profiling and industry insights. Our branding services range from logo design to brand strategy reports, archetype development and identity guidelines.
FREE guide: A Practical Guide for Health and Pharma Brands in 2024 and Beyond
Find out how we provide niche expertise to specific consumer and HCP focused sub-brands for their parent companies.
Pioneering a flexible PPC model that can be applied to a medical device manufacturer's HCP clients to boost product sales.
Improving their patient experience through a combination of strategic design thinking processes and direct patient & consultant research
Multi-channel marketing and website design to modernise a brand and capture a new audience
Unblocking the MLR review for, compliant, patient-focused, medical device marketing at scale.
