Medical Website Design

We start by understanding why your organisation exists and how we can help achieve your goals. Our deep dive into your audience and competitive landscape allows us to craft a strategy tailored to your vision.

By analysing the entire patient journey from initial search to post-care, we identify the pain points and motivations that influence their healthcare decisions.This insight allows us to create digital experiences that feel intuitive and responsive to patient needs

Using our research, we design SEO-propelled, highly functional websites that prioritise user experience and accessibility. Every design choice is made with patients in mind, ensuring they can find the information they need easily, at every touchpoint.

We work collaboratively with your team, using advanced tools to prototype and test your website before it’s developed. This ensures the final product aligns with your goals and serves your patients seamlessly. And our sites are a 360 experience: we integrate with the tech that streamlines your business processes and make your lives easier, too. We give you the tools to capture the data needed to build a clear picture of your patients and allow you to grow.

A thorough review of your brand(s), services and products to better understand your healthcare organisation’s objectives, target audiences and value proposition.

Further desk-based research helps us to learn more about your target audiences from a holistic view and uncover known challenges, customer behaviours, goals and motivations.

We build insights on your competitors; including brand styles, messaging and tone of voice, customer perception and products and services.

The aim is to create a connected, well-reasoned brand story that provides the foundations for an effective medical website and a first-class digital experience for your customers.

Whether you’re embarking on a new medical website project or updating an existing one, it’s our job to help you classify the content in a clear and understandable way and ensure it meets search engine best practices.

We review existing website content to identify any gaps and areas in need of improvement and conduct keyword research to inform an optimised website structure for search engine visibility.

We define the role of each page in order to build an effective website hierarchy. This allows users to navigate your site with minimum effort, increasing overall engagement.

Good user experience (UX) relies on a deep understanding of users; their needs, abilities, limitations and what they value. It should also consider your business goals and objectives.

We aim to create an optimised user experience for every medical website we design. We map out the information required by each user, the actions they wish to take onsite, and user goals.

Using this insight, we will create low fidelity wireframe designs to illustrate target audience user flows, addressing their decision, assumptions and pain points.

Our aim is to create a seamless user journey, reducing any barriers to conversion, whilst improving the quality of the user’s interaction with and perceptions of your products and services.

We take a mobile-first approach to medical website design as this organically leads to a design that’s more content-focused, and therefore user-focused. The heart of the site is content — that’s what the users are there for.

Our design process is thorough and informed. We work to create a website experience that is not only tailored to your users but also mindful of your brand style and business objectives.

We’re agile in our methods and work effectively at this stage to produce anything from static concept visuals to fully-working dynamic prototypes. This way you can experience the full impact of your new medical website design before a single line of code is written.

We have systems in place that allow us to hand over assets and specifications to your development team of choice.

We have a broad range of tests that we carry out with representative users to validate design decisions and inform strategic implementation.

We can scale our usability testing to be as thorough or as general as the project requires. Wireframe, content navigation, A/B and goal-driven testing are just a few of the ways we evaluate how users interact with your product.

The result is a thoroughly tested, data-driven medical website design that meets user requirements and provides an intuitive, first-class user experience.

Our in-house team of full-stack website developers will translate any design into a beautiful, fully-functional healthcare website, ensuring even the most complicated functionality is executed to perfection.

We begin by converting your chosen design into a fully responsive staging environment and developing the custom features and functionality. We then move on to implementing and migrating the website content, including the copy, imagery and SEO descriptions, before integrating tracking tools for measuring website metrics and any third-party software integrations required.

We ensure the website is technically optimised and meets Google’s core web vital guidelines, including lightning-fast page speed, sitemap provision, and applicable SEO metadata.

At key milestones, we ask for feedback and continue to iterate the website until you’re completely satisfied.

We test websites across all major browsers and device types to ensure cross-compatibility (particularly within acute healthcare settings) and W3C WAI Web Content Accessibility Guidelines are met, ensuring the highest standards of web accessibility.

We verify web accessibility using the aXe Accessibility Engine , which includes tests to verify that visitors using text to speech are able to navigate and find information on the website.

We conduct a thorough security audit, fixing any issues that are discovered and ensuring websites are secured against OWASP Top Ten Web Application Security Risks .We encourage all our clients to obtain Cyber Essentials accreditation, and where necessary we work with third-party partners to conduct further website penetration testing for enhanced security.

Ensure your medical website is meeting your objectives, the goals of its users and performing to the best of its abilities.

Our website audits provide a critical review of website key performance metrics to identify areas of improvement relating to user experience, conversion rate optimisation and SEO.

We conduct a variety of tests to arm you with all the insights you need to maximise page performance. Findings are provided in a prioritised best practice recommendations document and include:

• Landing page reviews
• Exit page reviews
• Heatmaps and scrollmaps
• Session recording analysis
• Exit intent feedback
• Unmoderated user testing
• UX best practices
• Testing roadmap
• Technical SEO review
• Content review

We provide ongoing support to ensure your critical web services are always available and always secure. Our website support ranges from managed hosting services and essential maintenance to more enhanced ongoing support including:

• Website hosting management on a dedicated secure Google Cloud server (ISO/IEC 27001 certified)
• Website audit against vulnerabilities in the OWASP top 10 vulnerabilities
• Access to our web support team to make minor website changes, available through our support portal
• Obtaining and managing SSL certificates
• 24/7 automated website monitoring to ensure an immediate response if the site is unavailable
• Regular security updates and backups

Our time-banking model allows clients to ‘bank’ any time not used each month (accrued up to a 3-month cap), which can then be set against new development work, should you require it.