Clinician engagement experts
With sales rep access declining and physician information increasingly moving online, digital is the new frontier for engaging healthcare professionals.
We help transform how healthcare organisations are seen and found online through beautifully crafted website experiences and tailored digital marketing strategies.
Why Digital?
HCPs marketing is moving online
With sales rep access declining and physician information gathering moving online, medical technology, pharmaceutical and life science companies are all seeing strategic advantages from prioritising and scaling new digital capabilities.
A multi-channel approach
No silver bullets
Getting in front of HCPs is difficult because they're; time-poor, aren't looking for products that don’t exist, don't congregate in the same space online and don't generally trust sales messages. But we’ve got the experience, expertise and data to make it really easy. Not only do we know where to find HCPs, but we also know how to turn them into promising leads. It’s what we do best.
Content is (still) king
Create value at every turn
To cut through the noise in online advertising, we need to ensure that we're creating value for your target HCP audiences. Your assets need to be educational, engaging and authoritative to help nurture leads and ensure they're ready for efficient and valuable conversations with sales teams.
Learning from ecommerce
The best of both worlds
Our team of digital experts come from both cutting-edge digital agencies and market-leading medical device, pharmaceutical and life science organisations. We combine the best that digital marketing has to offer and focus our approach through a healthcare lens to craft end-to-end campaigns that create a steady stream of high-quality, sales-ready leads.
Unique industry insights
We’ve already done the hard work for you…
Deep understanding of the healthcare market built up through years of experience working on clinician engagement campaigns for different healthcare providers.
We’ve spent years building a treasure trove of data points that give us unique insights into the online clinician journey.
Developed for a wide array of clinician specialities providing unique insights into how to identify, reach and engage medical professionals, KOLs, procurement teams and referrers.
Expert healthcare communications
Advancing diagnostics, disease prevention, innovative treatments and therapies can be complex and technical to convey. Our medical copywriting team can support all your content marketing objectives with copy that’s:
Our articles are sourced through peer-reviewed medical publications and validated by healthcare professionals to ensure information is accurate and verifiable.
Our medical copywriters distil technical and complex information into simplified and accessible messaging that helps educate healthcare professionals about the latest advancements in medicine.
We understand the difference between a niche, technical clinician search term vs a broader, more colloquial search phrase made by a patient. Leveraging these insights allows us to obtain search engine visibility for valuable keywords that get you in front of your target HCP audience.
Partnered with leading healthcare publications
We have developed partnerships with some of the world’s leading healthcare publications and journals. Whether it’s brand awareness or lead generation, tap into our network of partnerships for preferential rates and advanced targeting of specialists. Our partnership network includes:
Healthcare journals and online publications
Review platforms and healthcare marketplaces
Data intelligence companies covering both public and private sectors
Healthcare advertising regulations
We can help you navigate the complex regulatory world of healthcare advertising to ensure you don’t fall foul of any of the numerous advertising regulations that pertain to healthcare.
We also work with subject matter experts in information law, privacy and regulatory policy who specialise in the health and care sector advising providers, commissioners, medtech and life sciences organisations on appropriate personal data protection governance across Europe and the world.
Healthcare marketing thought leaders
Our healthcare marketing experts regularly speak at industry-leading events such as the annual Med Tech Innovation Conference on ‘how to transform the customer experience: The medical device market meets e-commerce’.
We make all the difference
Stop wasting time going around the houses trying to manage multiple agencies to deliver on your marketing objectives. Outsource the whole challenge to us and let us take full responsibility for your success.
Our healthcare marketing experts aren’t afraid to challenge the status quo and aim to take the headache of digital away with our transparent, knowledgeable and efficient approach aligned to your individual needs and long-term commercial goals.
What do our clients say?
Our HCP engagement success stories
Find out how we provide niche expertise to specific consumer and HCP focused sub-brands for their parent companies.
Creating an integrated digital sales funnel to drive awareness and generate high quality leads amongst a niche audience of NHS decision makers and HCPs
Wilmington Healthcare provides data and insight to organisations who need to reach healthcare professionals and senior executives in the NHS.
Pioneering a flexible PPC model that can be applied to a medical device manufacturer's HCP clients to boost product sales.
Unblocking the MLR review for, compliant, patient-focused, medical device marketing at scale.
FREE guide: A Practical Guide for Health and Pharma Brands in 2024 and Beyond
HCP engagement marketing insights
