A comprehensive healthcare marketing strategy
The healthcare sector is evolving. Ecommerce is augmenting traditional medical business sales channels, and the consumerisation of healthcare means that decision-making power continues to shift into the hands of the consumer.
A well-crafted medical website and comprehensive healthcare marketing strategy are now vital to set you apart from your competition.
At Medico Digital our team assess your overall objectives and come up with valuable strategies and execution plans to achieve your goals. And while we have medical marketing channel-specific experts, we take a holistic approach to marketing strategy.
Essential healthcare marketing strategies
Medical Copywriting
Medically accurate and multi-purpose serving, our scalable content team of healthcare experts and comprehensive editorial processes allow us to write for technical, HCP audiences and patients going through periods of crises with equal proficiency.
Medical website design
Making a great first impression is vital, our healthcare websites are built to be technically pristine, easy to maintain and beautifully designed. We also optimise our websites for user experience, so your audience will have no problem fulfilling your desired goals.
Medical SEO
Search engine optimisation is essential to ensure that your website rises to the top of Google’s search rankings. From the technical makeup of your site and the content within it to the authority of your domain, every aspect of traditional SEO has unique considerations within the healthcare space due to the increased scrutiny placed on websites that could impact a reader’s life.
Paid Media Marketing
Paid search and paid social advertising are integral parts of any healthcare marketing strategy if you want to drive more relevant traffic and leads to your website with immediate results. Our unrivalled understanding of how both patients and HCPs navigate the online world powers our successful paid media campaigns.
Meet your healthcare marketing team
One of the key elements of quality marketing is embedding personality into everything that is created; all content and business outputs need to come from an individual, not a faceless corporation, and that’s why we want you to know who’ll be working on your behalf.
Healthcare marketing FAQs
Healthcare marketing is marketing that is carried out to serve the objectives of organisations related to the healthcare sector – from healthcare providers to suppliers and insurers. With healthcare marketing, organisations in the industry can attract new patients and new customers, as well as raise their brand profile within the healthcare sector.
A healthcare marketing agency can put together campaigns that will drive potential patients to the healthcare provider’s website, as well as strengthen the relationship with existing patients. For suppliers and other stakeholders in the industry, healthcare marketing can help to drive awareness of products and services. What differentiates healthcare marketing specifically is the understanding of patient and HCP online behaviour as well as adept navigation of the highly regulated and highly scrutinised online medical ecosystem.
A general marketing agency typically manages marketing campaigns for clients in a number of industries, whereas a healthcare marketing agency will focus exclusively on providing marketing services for organisations within the healthcare sector. Healthcare marketing agencies offer the advantage of a wealth of experience in the healthcare sector. This is incredibly important as accuracy is of the utmost importance when creating copy or marketing collateral. Our specialist knowledge in the creation and execution of healthcare marketing campaigns will ensure that these campaigns meet the business objectives of your organisation and don’t fall fowl of strict refulations.
Medical organisations have a variety of reasons for working with a healthcare marketing agency. Some organisations may have a small in-house marketing team that can benefit from outsourcing some or all of their marketing to an agency with greater marketing experience and resources than they currently possess. Larger organisations might lean on the specialist skillsets a healthcare marketing agency possesses in a consultative capacity.
There are some essential qualities that you should not compromise on in the process of choosing a healthcare marketing agency. Your healthcare marketing agency should be: Trustworthy – You should ensure the agency you are considering is credible and trustworthy. Certified – They should hold the relevant marketing qualifications. ROI-driven – They should understand the importance of working towards your business objectives. Experienced with healthcare marketing – They should have demonstrable knowledge of and experience working in the industry. Creative – Marketing campaigns that do not engage an audience run the risk of failing. Creativity is also important, as a successful healthcare marketing campaign requires you to adapt and respond to marketing trends as well as any updates in Google’s algorithms.
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