The Digital Healthcare Index

	Organisation	Search	Content	Accessibility	UX	Overall score
	Mayo Clinic	100	90.5	100	79.9	90.5
Key Metrics		Key Metrics Search Keyword visibility: 34,700,000 Traffic: 371,400,000 Technical: 100 Domain authority: 99 Content Medical accuracy: 85 Readability: 52 Depth: 90 UX UX score: 79 Page speed: 63 Avg. duration: 6.4
	Cleveland Clinic	98.37	87.6	85	73.1	87.6
Key Metrics		Key Metrics Search Keyword visibility: 29,500,000 Traffic: 279,100,000 Technical: 85 Domain authority: 99 Content Medical accuracy: 61.7 Readability: 56.75 Depth: 95 UX UX score: 76 Page speed: 54 Avg. duration: 5:25
	Benenden Health	45.74	62.2	98	66.5	62.2
Key Metrics		Key Metrics Search Keyword visibility: 60,463 Traffic: 84,400 Technical: 85 Domain authority: 37 Content Medical accuracy: 78 Readability: 51.6 Depth: 85 UX UX score: 87 Page speed: 67 Avg. duration: 1.08
	HCA Healthcare	52.86	66.8	95	60.2	66.8
Key Metrics		Key Metrics Search Keyword visibility: 138,000 Traffic: 256,500 Technical: 92 Domain authority: 46 Content Medical accuracy: 65 Readability: 47.7 Depth: 85 UX UX score: 80 Page speed: 35 Avg. duration: 9.05
	Practice Plus Group	51.945	69.3	99	57.9	69.3
Key Metrics		Key Metrics Search Keyword visibility: 95,000 Traffic: 303,000 Technical: 100 Domain authority: 47 Content Medical accuracy: 50 Readability: 54.6 Depth: 80 UX UX score: 82 Page speed: 53 Avg. duration: 11:57
	The London Clinic	49.415	67.2	100	63.1	67.2
Key Metrics		Key Metrics Search Keyword visibility: 91,800 Traffic: 152,300 Technical: 92 Domain authority: 44 Content Medical accuracy: 53.3 Readability: 57.35 Depth: 85 UX UX score: 83 Page speed: 74 Avg. duration: 5:36
	Nuffield Health	66.4	72.8	91	57.9	72.8
Key Metrics		Key Metrics Search Keyword visibility: 559,300 Traffic: 2,100,000 Technical: 92 Domain authority: 68 Content Medical accuracy: 60 Readability: 41 Depth: 85 UX UX score: 76 Page speed: 42 Avg. duration: 4:11
	The Priory Group	57.7	71.7	97	59.7	71.7
Key Metrics		Key Metrics Search Keyword visibility: 224,900 Traffic: 589,600 Technical: 100 Domain authority: 55 Content Medical accuracy: 50 Readability: 47.5 Depth: 85 UX UX score: 65 Page speed: 78 Avg. duration: 6.2
	Horder Healthcare	10.2	52.4	96	54.4	52.4
Key Metrics		Key Metrics Search Keyword visibility: 380 Traffic: 1,000 Technical: 92 Domain authority: 25 Content Medical accuracy: 68.3 Readability: 52.5 Depth: 70 UX UX score: 80 Page speed: 80 Avg. duration: 1.11
	Bupa	72.6	75.1	94	59.0	75.1
Key Metrics		Key Metrics Search Keyword visibility: 1,700,000 Traffic: 3,500,000 Technical: 88.5 Domain authority: 69 Content Medical accuracy: 50 Readability: 52.4 Depth: 85 UX UX score: 73 Page speed: 32 Avg. duration: 7.35
	Schoen Clinic	20.2	56.3	86	54.6	56.3
Key Metrics		Key Metrics Search Keyword visibility: 1,300 Traffic: 4,600 Technical: 92 Domain authority: 31 Content Medical accuracy: 66 Readability: 41.76 Depth: 85 UX UX score: 78 Page speed: 48 Avg. duration: 2:51
	King Edward VII Hospital	52.5	66.5	94	64.7	66.5
Key Metrics		Key Metrics Search Keyword visibility: 151,700 Traffic: 208,500 Technical: 85 Domain authority: 46 Content Medical accuracy: 60 Readability: 58.8 Depth: 85 UX UX score: 85 Page speed: 72 Avg. duration: 3:28
	Ramsay Health Care	54.7	66.9	86	56.4	66.9
Key Metrics		Key Metrics Search Keyword visibility: 140,600 Traffic: 419,300 Technical: 92 Domain authority: 49 Content Medical accuracy: 60 Readability: 42.8 Depth: 85 UX UX score: 80 Page speed: 42 Avg. duration: 5:21
	New Victoria Hospital	37.7	60.6	87	55.1	60.6
Key Metrics		Key Metrics Search Keyword visibility: 17,100 Traffic: 34,600 Technical: 100 Domain authority: 31 Content Medical accuracy: 66.7 Readability: 32.95 Depth: 85 UX UX score: 72 Page speed: 71 Avg. duration: 1:38
	Circle Health Group	46.4	65.8	97	53.8	65.8
Key Metrics		Key Metrics Search Keyword visibility: 267,000 Traffic: 746,000 Technical: 92 Domain authority: 55 Content Medical accuracy: 50 Readability: 41.95 Depth: 85 UX UX score: 80 Page speed: 67 Avg. duration: 5:11
	OneWelbeck	45.6	65.4	97	53.8	65.4
Key Metrics		Key Metrics Search Keyword visibility: 189,600 Traffic: 145,000 Technical: 83 Domain authority: 42 Content Medical accuracy: 63.3 Readability: 57.2 Depth: 80 UX UX score: 73 Page speed: 65 Avg. duration: 3:23
	Optegra Eye Health Care	40.1	63.7	88	60.1	63.7
Key Metrics		Key Metrics Search Keyword visibility: 23,900 Traffic: 48,200 Technical: 92 Domain authority: 39 Content Medical accuracy: 60 Readability: 48.45 Depth: 90 UX UX score: 64 Page speed: 65 Avg. duration: 3:25
	Phoenix Hospital Group	34.6	58.6	77	52.1	58.6
Key Metrics		Key Metrics Search Keyword visibility: 15,400 Traffic: 16,300 Technical: 88.5 Domain authority: 33 Content Medical accuracy: 63.3 Readability: 56.7 Depth: 70 UX UX score: 75 Page speed: 55 Avg. duration: 3:21
	GenesisCare	39.2	59.2	90	52.1	59.2
Key Metrics		Key Metrics Search Keyword visibility: 23,300 Traffic: 38,200 Technical: 75 Domain authority: 46 Content Medical accuracy: 50 Readability: 47.2 Depth: 85 UX UX score: 72 Page speed: 44 Avg. duration: 4:17
	Alliance Medical	29.2	53.2	88	50.1	53.2
Key Metrics		Key Metrics Search Keyword visibility: 4,600 Traffic: 13,100 Technical: 83 Domain authority: 31 Content Medical accuracy: 62.5 Readability: 22.3 Depth: 90 UX UX score: 76 Page speed: 62 Avg. duration: 2:34
	LycaHealth	26.7	58	86	54.7	58
Key Metrics		Key Metrics Search Keyword visibility: 4,300 Traffic: 7,000 Technical: 92 Domain authority: 30 Content Medical accuracy: 60 Readability: 50.8 Depth: 80 UX UX score: 65 Page speed: 69 Avg. duration: 2:51
	Spire Healthcare	66.5	68.5	85	50.2	68.5
Key Metrics		Key Metrics Search Keyword visibility: 716,100 Traffic: 1,600,000 Technical: 85 Domain authority: 59 Content Medical accuracy: 46.7 Readability: 52.85 Depth: 70 UX UX score: 72 Page speed: 59 Avg. duration: 8:30
	InHealth	32.1	54	86	54.2	54
Key Metrics		Key Metrics Search Keyword visibility: 8,900 Traffic: 14,800 Technical: 85 Domain authority: 36 Content Medical accuracy: 85 Readability: 48.6 Depth: 55 UX UX score: 67 Page speed: 30 Avg. duration: 3:53
	Healthshare	29.9	51.5	93	56.6	51.5
Key Metrics		Key Metrics Search Keyword visibility: 6,600 Traffic: 11,200 Technical: 77 Domain authority: 30 Content Medical accuracy: 85 Readability: 47.5 Depth: 65 UX UX score: 67 Page speed: 49 Avg. duration: 1:11
	OSD Healthcare	19.6	47.2	91	57.8	47.2
Key Metrics		Key Metrics Search Keyword visibility: 2,800 Traffic: 1,600 Technical: 77 Domain authority: 22 Content Medical accuracy: 85 Readability: 33.2 Depth: 75 UX UX score: 71 Page speed: 85 Avg. duration: 3:50
	Lanserhof at The Arts Club	11.8	50.6	91	56.4	50.6
Key Metrics		Key Metrics Search Keyword visibility: 346 Traffic: 1,800 Technical: 100 Domain authority: 26 Content Medical accuracy: 75 Readability: 43.9 Depth: 50 UX UX score: 79 Page speed: 79 Avg. duration: 1:06
	Isokinetic	23.5	54.5	93	60.4	54.5
Key Metrics		Key Metrics Search Keyword visibility: 3,700 Traffic: 3,700 Technical: 85 Domain authority: 38 Content Medical accuracy: 85 Readability: 40.2 Depth: 75 UX UX score: 68 Page speed: 78 Avg. duration: 3:06
	Newmedica	30.3	57	96	62.8	57
Key Metrics		Key Metrics Search Keyword visibility: 5,200 Traffic: 15,900 Technical: 85 Domain authority: 33 Content Medical accuracy: 85 Readability: 68.6 Depth: 60 UX UX score: 68 Page speed: 76 Avg. duration: 4:16
	Medical Imaging Partnership	15	43.6	87	51.9	43.6
Key Metrics		Key Metrics Search Keyword visibility: 963 Traffic: 1,200 Technical: 69 Domain authority: 25 Content Medical accuracy: 87 Readability: 47 Depth: 55 UX UX score: 67 Page speed: 41 Avg. duration: 15:12
	Sulis Hospital	28	56.4	81	58.2	56.4
Key Metrics		Key Metrics Search Keyword visibility: 4,000 Traffic: 10,800 Technical: 100 Domain authority: 32 Content Medical accuracy: 85 Readability: 37.4 Depth: 65 UX UX score: 70 Page speed: 72 Avg. duration: 1:19
	St Joseph's Private Hospital	26.5	56.7	94	59.4	56.7
Key Metrics		Key Metrics Search Keyword visibility: 4,035 Traffic: 6,900 Technical: 100 Domain authority: 32 Content Medical accuracy: 78 Readability: 41.2 Depth: 65 UX UX score: 65 Page speed: 76 Avg. duration: 5.16
	Healthcare Management Trust (HMT)	5.9	51.3	80	55.9	51.4
Key Metrics		Key Metrics Search Keyword visibility: 229 Traffic: 526 Technical: 100 Domain authority: 23 Content Medical accuracy: 72 Readability: 54.7 Depth: 55 UX UX score: 62 Page speed: 81 Avg. duration: 4:02
	Accuvision	32.8	55.6	78	63.3	55.6
Key Metrics		Key Metrics Search Keyword visibility: 9,500 Traffic: 16,700 Technical: 77 Domain authority: 28 Content Medical accuracy: 89 Readability: 56.8 Depth: 80 UX UX score: 68 Page speed: 88 Avg. duration: 2.43
	OCL Vision	37.4	61.4	90	64.9	61.4
Key Metrics		Key Metrics Search Keyword visibility: 23,300 Traffic: 22,600 Technical: 92 Domain authority: 36 Content Medical accuracy: 89 Readability: 45.7 Depth: 85 UX UX score: 77 Page speed: 70 Avg. duration: 3.18
	Fortius Clinic	37.3	60.3	88	58.8	60.4
Key Metrics		Key Metrics Search Keyword visibility: 22,600 Traffic: 22,700 Technical: 100 Domain authority: 35 Content Medical accuracy: 78 Readability: 36.8 Depth: 75 UX UX score: 72 Page speed: 51 Avg. duration: 3:19
	Fresenius Medical Clinic	34.4	61.9	83	62.8	61.9
Key Metrics		Key Metrics Search Keyword visibility: 9,900 Traffic: 25,200 Technical: 85 Domain authority: 49 Content Medical accuracy: 78 Readability: 49.1 Depth: 85 UX UX score: 66 Page speed: 74 Avg. duration: 5:44
	Harley Street Fertility Clinic	26.8	57.3	85	59.8	57.3
Key Metrics		Key Metrics Search Keyword visibility: 6,200 Traffic: 5,000 Technical: 92 Domain authority: 32 Content Medical accuracy: 89 Readability: 53.6 Depth: 70 UX UX score: 70 Page speed: 49 Avg. duration: 1.25
	London Women's Clinic	38	58.7	77	60	58.7
Key Metrics		Key Metrics Search Keyword visibility: 11,500 Traffic: 57,700 Technical: 77 Domain authority: 40 Content Medical accuracy: 83 Readability: 54.6 Depth: 80 UX UX score: 73 Page speed: 46 Avg. duration: 5:32
	KIMS Hospital	26.4	61.4	86	63.2	61.4
Key Metrics		Key Metrics Search Keyword visibility: 10,600 Traffic: 2,300 Technical: 100 Domain authority: 34 Content Medical accuracy: 79 Readability: 63.4 Depth: 70 UX UX score: 70 Page speed: 73 Avg. duration: 6:15
	Randox Health	40.5	59.1	94	59.1	59.1
Key Metrics		Key Metrics Search Keyword visibility: 26,200 Traffic: 47,500 Technical: 83 Domain authority: 38 Content Medical accuracy: 73 Readability: 66 Depth: 60 UX UX score: 75 Page speed: 38 Avg. duration: 5:26
	Spencer Private Hospital	23.5	57.7	87	60.7	57.7
Key Metrics		Key Metrics Search Keyword visibility: 3,000 Traffic: 4,700 Technical: 100 Domain authority: 28 Content Medical accuracy: 78 Readability: 41.1 Depth: 80 UX UX score: 63 Page speed: 82 Avg. duration: 2:18
	Cromwell Hospital	41.5	63.8	95	64.9	63.8
Key Metrics		Key Metrics Search Keyword visibility: 28,100 Traffic: 59,300 Technical: 100 Domain authority: 40 Content Medical accuracy: 91 Readability: 36.8 Depth: 85 UX UX score: 72 Page speed: 72 Avg. duration: 6:49
	Imperial Private Healthcare	30.7	63.3	98	66.3	63.3
Key Metrics		Key Metrics Search Keyword visibility: 7,500 Traffic: 11,800 Technical: 92 Domain authority: 51 Content Medical accuracy: 94 Readability: 47.3 Depth: 85 UX UX score: 68 Page speed: 73 Avg. duration: 2.11
	One Heart Clinic	25.4	57.4	86	59.7	57.4
Key Metrics		Key Metrics Search Keyword visibility: 6,300 Traffic: 3,300 Technical: 100 Domain authority: 28 Content Medical accuracy: 91 Readability: 46.8 Depth: 70 UX UX score: 61 Page speed: 63 Avg. duration: 6:44
	Moorfields Private Eye Hospital	47.6	69.2	100	68.5	69.2
Key Metrics		Key Metrics Search Keyword visibility: 85,600 Traffic: 100,400 Technical: 100 Domain authority: 52 Content Medical accuracy: 91 Readability: 48.1 Depth: 85 UX UX score: 74 Page speed: 68 Avg. duration: 4.16
	Chelsea and Westminster Private Care	19.8	54.1	88	59.4	54.1
Key Metrics		Key Metrics Search Keyword visibility: 1,800 Traffic: 2,800 Technical: 100 Domain authority: 24 Content Medical accuracy: 85 Readability: 53.3 Depth: 55 UX UX score: 72 Page speed: 79 Avg. duration: 3:00
	Harley Medical Group	41.9	64.2	85	63.3	64.2
Key Metrics		Key Metrics Search Keyword visibility: 20,400 Traffic: 97,600 Technical: 92 Domain authority: 40 Content Medical accuracy: 85 Readability: 47.7 Depth: 90 UX UX score: 70 Page speed: 55 Avg. duration: 1:59
	RNOH Private	10.2	48	91	56.2	48
Key Metrics		Key Metrics Search Keyword visibility: 538 Traffic: 642 Technical: 85 Domain authority: 23 Content Medical accuracy: 89 Readability: 24.7 Depth: 85 UX UX score: 66 Page speed: 60 Avg. duration: 3:04
	New Foscote Hospital	24	60.5	93	65.6	60.5
Key Metrics		Key Metrics Search Keyword visibility: 2,300 Traffic: 7,100 Technical: 100 Domain authority: 29 Content Medical accuracy: 91 Readability: 47 Depth: 90 UX UX score: 65 Page speed: 83 Avg. duration: 1:25
	Royal Buckinghamshire Hospital	28.7	55.3	96	57.9	55.4
Key Metrics		Key Metrics Search Keyword visibility: 8,100 Traffic: 6,200 Technical: 100 Domain authority: 28 Content Medical accuracy: 74 Readability: 30.2 Depth: 70 UX UX score: 65 Page speed: 80 Avg. duration: 1:40
	Guy's and St Thomas' Specialist Care	52.4	63.8	97	62.5	63.8
Key Metrics		Key Metrics Search Keyword visibility: 167,900 Traffic: 171,900 Technical: 100 Domain authority: 45 Content Medical accuracy: 80 Readability: 47.1 Depth: 55 UX UX score: 71 Page speed: 83 Avg. duration: 7:31
	Manchester Fertility	35.2	60.5	84	63.8	60.5
Key Metrics		Key Metrics Search Keyword visibility: 15,500 Traffic: 19,200 Technical: 92 Domain authority: 33 Content Medical accuracy: 89 Readability: 49.9 Depth: 82 UX UX score: 71 Page speed: 74 Avg. duration: 3:43
	Bristol Centre for Reproductive Medicine	29.4	65.3	83	66.8	65.3
Key Metrics		Key Metrics Search Keyword visibility: 7,000 Traffic: 8,900 Technical: 100 Domain authority: 30 Content Medical accuracy: 89 Readability: 65.6 Depth: 93 UX UX score: 67 Page speed: 61 Avg. duration: 5:12
	CRGH	29.2	63.3	89	65.6	63.3
Key Metrics		Key Metrics Search Keyword visibility: 4,900 Traffic: 12,200 Technical: 100 Domain authority: 33 Content Medical accuracy: 88 Readability: 57.6 Depth: 85 UX UX score: 73 Page speed: 64 Avg. duration: 2:59
	GOSH Private Care	20.5	59.1	92	65.2	59.1
Key Metrics		Key Metrics Search Keyword visibility: 2,600 Traffic: 2,300 Technical: 100 Domain authority: 28 Content Medical accuracy: 88 Readability: 50.7 Depth: 83 UX UX score: 74 Page speed: 85 Avg. duration: 1:24
	Quironsalud	73.1	74.6	91	67.1	74.6
Key Metrics		Key Metrics Search Keyword visibility: 1,500,000 Traffic: 4,700,000 Technical: 85 Domain authority: 68 Content Medical accuracy: 84 Readability: 47.3 Depth: 94 UX UX score: 69 Page speed: 46 Avg. duration: 8:25
	Affidea	28	50.4	74	54.8	50.4
Key Metrics		Key Metrics Search Keyword visibility: 1,500 Traffic: 37,200 Technical: 75 Domain authority: 34 Content Medical accuracy: 80 Readability: 22.1 Depth: 84 UX UX score: 68 Page speed: 66 Avg. duration: 5:10
	Bella Vou	33.5	61.4	0	55.4	61.4
Key Metrics		Key Metrics Search Keyword visibility: 12,100 Traffic: 15,100 Technical: 92 Domain authority: 32 Content Medical accuracy: 80 Readability: 61.1 Depth: 80 UX UX score: 76 Page speed: 48 Avg. duration:
	Optical Express	44.4	64.3	76	65.5	64.3
Key Metrics		Key Metrics Search Keyword visibility: 36,300 Traffic: 101,800 Technical: 77 Domain authority: 44 Content Medical accuracy: 80 Readability: 64.6 Depth: 92 UX UX score: 60 Page speed: 77 Avg. duration: 6:13
	Optimax	36.5	60.7	95	60.1	60.7
Key Metrics		Key Metrics Search Keyword visibility: 17,900 Traffic: 23,800 Technical: 85 Domain authority: 35 Content Medical accuracy: 63 Readability: 56.1 Depth: 85 UX UX score: 66 Page speed: 45 Avg. duration: 3:34
	The Hamptons Hospital	18.9	53.8	95	60.7	53.8
Key Metrics		Key Metrics Search Keyword visibility: 1,500 Traffic: 2,600 Technical: 85 Domain authority: 25 Content Medical accuracy: 67 Readability: 54.7 Depth: 78 UX UX score: 63 Page speed: 88 Avg. duration: 19:31
	Neko Health	25.2	67.4	83	69.8	67.4
Key Metrics		Key Metrics Search Keyword visibility: 1,300 Traffic: 18,600 Technical: 100 Domain authority: 37 Content Medical accuracy: 82 Readability: 73.6 Depth: 95 UX UX score: 83 Page speed: 68 Avg. duration: 4:40
	Regents Park Healthcare	0	52.5	97	62.4	52.5
Key Metrics		Key Metrics Search Keyword visibility: 129 Traffic: 178 Technical: 92 Domain authority: 20 Content Medical accuracy: 79 Readability: 56.1 Depth: 86 UX UX score: 67 Page speed: 80 Avg. duration: 0.11
	North Bristol Private Hospital	12.6	48.3	92	55.9	48.3
Key Metrics		Key Metrics Search Keyword visibility: 780 Traffic: 855 Technical: 85 Domain authority: 10 Content Medical accuracy: 79 Readability: 40.2 Depth: 85 UX UX score: 67 Page speed: 46 Avg. duration: 4:01
	Bridge Clinic	12.3	51.4	91	56.4	51.4
Key Metrics		Key Metrics Search Keyword visibility: 282 Traffic: 2,600 Technical: 92 Domain authority: 26 Content Medical accuracy: 79 Readability: 37.6 Depth: 75 UX UX score: 67 Page speed: 58 Avg. duration: 2:25
	The Vesey	12.7	55.8	94	60.8	55.8
Key Metrics		Key Metrics Search Keyword visibility: 733 Traffic: 974 Technical: 100 Domain authority: 18 Content Medical accuracy: 79 Readability: 48.3 Depth: 87 UX UX score: 62 Page speed: 64 Avg. duration: 12:10
	Check4Cancer	37.2	64.1	79	66.9	64.1
Key Metrics		Key Metrics Search Keyword visibility: 16,200 Traffic: 32,900 Technical: 92 Domain authority: 35 Content Medical accuracy: 79 Readability: 56.4 Depth: 93 UX UX score: 69 Page speed: 80 Avg. duration: 4:48
	BMI Healthcare	53.2	54.6	90	51.8	54.6

We’ve launched something new and exciting at Medico: the Healthcare Digital Index. This initiative stems from a simple yet important conviction—patients deserve a clear, accurate, and user-friendly online experience from healthcare providers. Far too often, we see even the most capable organisations struggling to make their websites truly intuitive and informative for people seeking care.

What is the Healthcare Digital Index?

Our Healthcare Power Rankings are a new initiative designed to evaluate and compare private healthcare providers in the UK based on the quality of their digital presence. We examine everything from their website’s user experience and accessibility to how well they handle medical accuracy and content updates. By highlighting the best performers and identifying areas for improvement, we aim to raise standards across the industry, ultimately making it easier for patients to find reliable information and receive the care they need.

Why we created them?

A few months ago, we embarked on a passion project to identify and celebrate those providers who excel in creating seamless online patient experiences. At the same time, we wanted to encourage those who aren’t quite there yet to raise their game.

We know first hand how frustrating it can be when searching for healthcare information at your time of need to be met with confusing navigation, inconsistent information, and intrusive pop-ups. In a moment when you’re already feeling vulnerable, a disjointed digital journey can make you lose trust—or give up altogether. We strongly believe it shouldn’t be that way, so we decided to do something about it.

Who’s included?

We began by focusing on the top 20 private healthcare providers in the UK—organisations large enough to have substantial online operations and marketing budgets. Over time, we plan to include more providers and even extend the rankings to other verticals such as medical device companies and pharmaceutical brands. Our ultimate goal is to shine a light on best practices throughout the broader healthcare ecosystem.

What we assessed

We set out to measure each organisation against four main criteria. By assessing how providers perform across these dimensions, we get a comprehensive picture of their digital presence. We have measured:

Search presence

Keyword visibility: Are they targeting the terms real patients actually use?
Organic traffic: Does Google recognise them as a reliable source?
Domain authority: Is there a robust link profile suggesting credibility?

Content quality & clinical accuracy

Citations & references: Does the site link to reputable sources like NICE or the NHS?
Expert validation: Are pages signed off by healthcare professionals?
Regular updates: Medical information evolves; we check if sites are keeping pace.

Readability & accessibility

Reading level: Is the content jargon-heavy, or does it feel approachable?
Core web vitals: How quickly do pages load, and how stable is the layout?
Accessibility standards: Are elements such as headings, alt text, and colour contrast handled properly?

User Experience (UX)

Navigation & site structure: Do users know exactly where to click next?
Design clarity: Is it visually cluttered, or are pages streamlined and easy to digest?
Mobile responsiveness: Are smartphone users well catered for?

How we measured it all

Collecting data on a handful of pages is easy, but we wanted to go deeper. We’ve pulled in hundreds of data points for each provider, drawing on both industry-standard SEO tools and custom software we developed in-house.

A key innovation for us was building a custom GPT-based system to assess large volumes of clinical content. We fed it criteria for what “good” clinical information should look like—citing evidence-based research, matching current guidelines, providing disclaimers—and programmed it to analyse each site’s treatment and condition pages at scale. Afterwards, we rolled up these scores to give an overall picture of medical accuracy.

Why these rankings matter

Raising standards By shining a light on best practices, we hope to encourage more providers to prioritise user-focused design and accurate medical information.

Empowering patients When someone needs help, a poorly organised website can feel like a dead end. We believe better digital experiences lead to better patient outcomes in the long run.

Friendly competition We’re making these rankings public so everyone can see where they stand. We think a little rivalry can motivate improvement and, ultimately, benefit the entire sector.

What’s next?

We’re not stopping here. Our plan is to keep these rankings live, updating them regularly so we can track each organisation’s progress over time. We’ll also be adding new providers and possibly handing out awards for outstanding digital engagement.

Get in touch

At Medico, our mission is to help healthcare providers deliver a top-notch digital experience that genuinely supports patients. If you have any questions about the Healthcare Digtial Index — or you’re ready to transform your online presence — drop us a message. We’re here to help you elevate your digital footprint and make a positive impact on patient care.