Ultimately, without having a carefully planned strategy for each communication channel, your campaigns could end up feeling disjointed and confusing, with important healthcare information being delivered in the wrong format to the wrong people.
That’s why it’s so important to get your omnichannel marketing strategy correct from the start.
By taking the time to understand the specific touchpoints that patients and healthcare professionals use, our team can create tailored strategies that reach the right people, in the right way, via the right channels.
At Medico Digital, we centre our campaigns around the user experience.
We take a unified approach to marketing, using data-led insights, market research and digital expertise to create multichannel strategies that resonate with target audiences and nurture brand loyalty.
Whether through your website, organic social media, pay-per-click advertising, SEO or email marketing, we can tailor our strategies to ensure consistency; integrating each of your communication channel campaigns into one neat, connected package.
How we can help
By harmonising the content and messaging you use across various communication channels, we can provide your brand with one consistent voice that builds trust and provides new engagement opportunities.
Each of our campaigns is guided by two key elements: high-level data analysis and expert planning. Through this, we can ensure your brand’s marketing decisions are as well-informed as possible, helping you connect with your target audience in a tailored way.
Thanks to our expert knowledge of the digital landscape, we can map the various touchpoints that patients and healthcare professionals use – from their initial contact to conversion. This can then help tailor our strategies and provide them with a personalised user experience to guide them through your conversion funnel.
By becoming an extension of your brand, our compliance-trained content marketers can craft posts that not only resonate with your brand’s identity, but also improve engagement opportunities on platforms like Facebook, TikTok, LinkedIn, and Instagram.
Adhering to guidelines set by Google, Facebook and the ABPI, we can create tailored healthcare content and retargeting campaigns that resonate with patients on a more personal basis, helping boost brand authority and trust.
Once your omnichannel campaign has been set up, our team will constantly monitor its results, tweaking our strategies to optimise its performance and ensure a higher return on investment for your brand.
Creating an integrated digital sales funnel to drive awareness and generate high quality leads amongst a niche audience of NHS decision makers and HCPs
Helping a high-end cosmetic clinic exceed quarterly targets by 25% during the C-19 Lockdown
Our team are dedicated to helping people live happier, healthier lives through omnichannel marketing. With a proven track record of integrated omnichannel campaigns for healthcare and pharma brands, our team are experts in creating content that reaches the right people through the right channel at the right time.
